ARTISTIC DIRECTION | AOBStudio | Artistic Direction• Media Production • Vocal Coaching Berlin

ARTISTIC DIRECTION

FOR YOUR PATH IN MUSIC AND PERFORMING ARTS

If you want to make your way into the art world as an artist, musician, or performer and need a concrete plan for your path – with a clear goal in mind, instead of leaving everything to chance and figuring out through trial and error what works and what doesn’t – welcome to our studio.

Our approach is different. We are dedicated to careful planning and a clear vision to refine, and develop the truthful, authentic high-quality person, artistic identity and path. We build on authentic, essential content of a project or production until it generates genuine interest and sustainable growth.

We do not offer a shortcut approach that relies on expensive, fast-paced marketing campaigns and inflated, inauthentic fake social media engagement driven by trends and numbers. Because this approach only yields short-term effects that are neither sustainable nor original, and ultimately lead to dissatisfaction.

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Our approach is different. We are dedicated to careful planning and a clear vision to refine, and develop the truthful, authentic high-quality person, artistic identity and path. We build on authentic, essential content of a project or production until it generates genuine interest and sustainable growth.

The most powerful and impactful art comes from those who are competent and free to create without external constraints or expectations that compromise the essence of the journey. Artists who stay aligned with the purpose of their art are able to focus on what truly resonates with them and with their audience, which eventually leads to genuine fulfilment.

Our Artistic Direction focuses on two objectives in particular. One is to achieve more sovereignty and the other is to get the necessary knowledge and skills to successfully realise the artistic project in a way that leads to concrete results and generates organic feedback and resonance from a real audience.

The traditional culture and music industry model no longer holds the power it once did. New medium emerged, new industries were born, and so also new professional approaches. Though it might look confusing for the classical art scene, it also comes with great news, especially for those who are after artistic freedom. Now is the dawn of this new industry and best time for the pioneers who join the ship.

WHY DOES IT NEED AN “ARTISTIC DIRECTOR”?

Not to be confused with “Art director”.

Artistic direction is the leadership behind every successful artistic journey. While often associated with theater, it applies to any creative path. An artistic director must have years of professional experience in a variety of technical skills, expertise and professional knowledge, not only as a coach or teacher, but most importantly as an artist. Our artistic director brings over 20 years of experience as a performer, actor, director filmmaker and teacher – combining artistic practice with professional achievements to guide others in turning passion into lasting success.

We offer this service to creative individuals who want to build their careers or projects. It is especially valuable for those unsure where to begin or those who have tried but struggled to progress. Many talented musicians, performers, or creators have skills, yet lack the tools to transform them into sustainable careers.

True growth requires more than intuition – it comes from knowledge, discipline, and consistent action. Without the right foundation, efforts can lead only to temporary results.

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Many believe one photoshoot, video, or social media push or one publicly funded project is enough, but without understanding the bigger picture, these efforts rarely lead to real progress.

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The traditional culture and music industry model no longer holds the power it once did. Now is the dawn of this new industry and best time for the pioneers who join the ship.

That’s why our approach combines real knowledge with execution across these essential fields:

Performance – acting, performing, stage presence, camera work
Personality & Image – authenticity, character and artistic identity
Artistic Guidance – vision, planning, strategy, direction for the big picture
Media Production – writing, directing, photography, filmmaking, music

Each area is a science of its own, and success requires weaving them together into one complete journey. We guide artists through performance coaching, content creation, and practical strategies to share their message effectively and affordably – without reliance on external funding or temporary trends.

Many believe one photoshoot, video, or social media push, one publicly funded project is enough, but without understanding the bigger picture, these efforts rarely lead to real progress.

Our artistic director specializes in connecting all the pieces, helping artists avoid wasted effort and discouragement. The ability to see the big picture and to connect all the pieces into one complete unit is a rare skill. With decades of expertise, he has not only built his own career but also guided countless others from inspiration to achievement—through insight, execution, and real results.

ALL IN ONE

walk the journey sovereignly • create your art successfully • deliver your message honestly

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mindset and mental preparation

build a foundation for your artistic journey to be ready for the challenges it brings.

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tailored to your needs

receive one-on-one attention and tailor made guidance for your artistic journey, find your artistic purpose.

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goal setting and branding

develop an artistic identity, set objectives and creative goals. We provide you with a roadmap for your artistic path.

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projects from A to Z

with us you can plan and execute your artistic projects. We guide you every step of the way to achievement.

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performance coaching

expand your skills with our various trainings and coachings for performance, acting, singing.

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media production

with all pieces of the puzzle: storytelling, direction and creation. We produce videos, music and photography for you.

1 Get the MINDSET READY

Mental and emotional preparation is the foundation for your artistic journey. At the very beginning, before starting any production or performance, we need to be ready for it and consider the challenges it brings, emotional, mentally, intellectually, financially, socially and artistically. Preparing your mindset and emotional state also helps you to build and strengthen commitment, focus and determination for the artistic path. This kind of coaching can be used as a one time consultation or as a regular coaching process to achieve specific goals.

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Being an artist demands to balance roles as entrepreneurs, technicians and performers. It can be overwhelming for artists to try and navigate all of these different roles on their own.

2 Develop a CLEAR VISION

Only a clear vision can lead to a measurable result, an achievement, a project or artistic product that creates resonance and a genuine feedback by a real audience.

Growth cannot be based on general concepts or a sense of intuition. That might create an illusion of temporary success, but for the long run it will be self destructive. Some might feel that all they need is one piece of the puzzle in order to complete the picture, unaware of many other pieces that are as important. Some find themselves in a state of unconscious gambling, wishful thinking and expectations, without seeing the desired outcome, which can lead to disappointment and loss of hope.

This can change, when following professional guidance. This means picking up all the pieces of the puzzle that might look separate at first, but in the end, they connect into one big picture, in order to achieve the desired outcome and create that sense of completion and realisation.

Especially since being an artist demands to balance roles as entrepreneurs, marketers, technicians and performers, who inspire people and emotionally enrich the world. It can be overwhelming for artists to try and navigate all of these different roles on their own. The ability to see the big picture and connect all the pieces into one complete unit is a rare skill that our artistic director studied and successfully applied for almost two decades.

3 Set your CREATIVE GOALS and improve your SKILLS

A creative goal could be a specific project or series of artworks that you want to achieve within a given period. We help you develop a plan that works for you, tailored to your needs and aspirations – a roadmap to your personal success. It can be challenging to stay oriented, focused and motivated on your own, but with the guidance from those who have already walked the path, you will be equipped with the tools to navigate the art business and get support every step of the way. Part of this process is to improve your skills by challenging yourself to overcome your limitations, pushing yourself to stretch beyond your comfort zone, breaking free from creative blocks and honing your craft. Remember that the journey towards artistic freedom is never-ending, and with each step, you will discover new depths of creativity within yourself. But in the end the achievement has to be visible.

4 turn your objectives into CONCRETE RESULTS

The journey requires commitment, focus, and determination and with the right tools you will have the opportunity to create substantial, meaningful and enduring work. This is where you can benefit from our media production services to produce videos, music, photography or performances. Part of this step is to develop your creative identity. Knowing who you are as an artist is essential in bringing out the best of your creativity and align it with your skills and talents and build your art brand. In the end, it is about generating real achievements by getting genuine feedback by an audience that is excited about your creations.

5 inspire your AUDIENCE

All the previous steps lead to one objective: inspiring your audience with your artistic product, project or performance. Our Performance Coaching helps you to prepare for this moment, so that everything you put out will speak directly and truthfully to the hearts and minds of your audience. Action speaks louder than words and is measured by the quality of the performance and real achievement.

What does it mean to be a "Sovereign Artist"?

Being a sovereign artist means having a clear vision for the artistic path, being able to make decisions based on one’s own values and purpose, taking responsibility for one’s actions and outcomes and being aware of one’s strengths and weaknesses. A sovereign, independent artist will only trust competent guidance that demonstrates true achievements, will create with other sovereign people and reject external interferences that are inconsistent with their true values or compromise the essence of their art. To get to this point also requires financial independence.

Artists that are relying on resources provided by family connections, by governmental funds or institutions are often expected to follow certain expectations, narratives or agendas outside the artistic purpose, that align with the interests of those providing the funding. This results in a loss of creative freedom and artistic integrity. These artists may feel pressure to conform to certain political or social stances, which can impact the authenticity of their work and shift their focus away from their objectives towards often conflicting interests of others.

Sovereign artists on the other hand are not running after gatekeepers or the validation of those that are only impressed by certain trends and are not beholden to any particular ideology, narrative, or agenda. They put the artistic objective and achievement first and are driven purely by a precise artistic vision and a desire to create something substantial, meaningful and enduring.